Events und Termine

You can transfer your events from a different calendar application or Google Account to Google Calendar. When you import an event guests and conference data for that event are not imported.

 

The Events report is a pre-made detail report that shows how many times each event is triggered and how many users trigger each event on your website or app.

 

2025 has been marked by significant global shifts including increased geopolitical instability the accelerating impact of AI and a changing labour market.

 

Automatically collected events Automatically collected events are triggered by basic interactions with your app and/or site (as indicated under the event name in the table below). As long as you use the Google tag or the Google Analytics for Firebase SDK you don't need to write any additional code to collect these events.

 

Adding these events to your website or mobile app helps you measure additional features and behavior as well as generate more useful reports and build suggested audiences. Because these events require additional context to be meaningful they're not sent automatically. Use the links in this article to see the prescribed parameters for each event.

 

About events Discover more about Google Analytics events including the different types of events how they are grouped together and implementation steps. An event allows you to measure a specific interaction or occurrence on your website or app.